AP Government to Expand Zero Poverty P4 Programme

Hyderabad: The Andhra Pradesh government is accelerating efforts to establish a robust framework to expand the reach of the ‘Zero Poverty - P4’ program, aimed at poverty eradication. As part of this, a State-Level Society is being set up, with the Chief Minister serving as its Chairperson and the Deputy Chief Minister as Vice Chairperson. Supporting them will be a CEO and Director, along with a Call Center, Tech Team, Program Team, and Wing Teams for operational execution. At the district level, the Minister will serve as the Chairperson of the District Chapter; for the constituency chapter, the MLA will be the Chairperson; and at the village/ward level, Panchayat Secretaries and Ward Administrative Secretaries will act as Chairpersons of the respective Secretariat Chapters.

Chief Minister N Chandrababu Naidu held a review meeting at the Secretariat on Tuesday regarding the establishment of the State-Level Society and the progress of the P4 program. He directed every District Collector, Minister, and MLA to identify Margdarsis (mentors/philanthropists) and ensure they adopt Bangaru Kutumbalu (Golden Families). He underscored transparency by suggesting that all information, such as the donors, amounts donated, and the remaining needs of the Bangaru Families should be made publicly available on the P4 website. He added that this would build greater trust in the initiative.

Officials briefed the Chief Minister that in line with the government’s goal of adopting five lakh Bangaru families by August 15, the registration of Margdarsis and Bangaru Families is underway. Organizations such as Milaap, DonateKart, and Rang De are coming on board as P4 partners. The P4 platform has been designed to allow donors to adopt not only families but also mandals and villages, and to contribute funds accordingly.

They also explained that donors can choose whom they wish to support and can contribute directly through the online platform. The process begins when a donor logs in via the P4 portal. The Chief Minister instructed officials to complete the registration process by August and operationalise the program. He also directed the release of an annual progress report by the next Ugadi, detailing the impact made during the first year of the P4 initiative.